Capturing the reinvention of the wheel

How does a legendary aftermarket wheel company literally re-invent the wheel? To stay ahead of its competitors in the modern age, iconic German wheel manufacturer BBS, under new ownership since 2021, had to step back and reconsider how it provides custom wheelsets to eager fans and car owners. They invited CTRL to Germany to produce a range of video content to cover the new owners, showcase the complex manufacturing process, highlight the quality and bring in customers for the all-new BBS Unlimited range of wheels, all at the same time.