My Dream Machine
Back in 2020 CTRL was approached by Boyzone and motorsport legend Shane Lynch to help him and his team give away a whole fleet of exotic cars!
My Dream Machine involved, a regular stream of weekly live broadcasts to showing customers that people just like them really do win sports cars, live on-air. This was achieved by creating a light entertainment ‘National Lottery’ style show live from the My Dream Machine headquarters, where a rotating cast of car-crazy friends of the show would appear, chat, banter and joke away while building up the dramatic tension…culminating in a live prize draw to win a car! A big factor in the vehicle giveaway industry is building trust so we produced a completely transparent process where viewers could witness the mechanics of the raffle based process to understand how the winners were chosen.