SpeedMachine Motorsport & Music Festival

CTRL were invited by IMG to create a fully interactive experience for visitors of all ages at the Silverstone-based ‘Motorsport & Music festival’, featuring multiple model car driving tracks and experiences, plus a retail area. This proved so successful, we were invited back the following year with a larger space on the ground level, taking over 2 Formula 1 pit garages!  The fully interactive activation included a live broadcasting booth to bring in participants from around the world.